GREENVILLE, S.C. -- They're as tempting as those tabloids at the grocery store check-out, e-mails with subject lines that promise jaw dropping news stories, like" Obama Drops out of Presidential Race" or "Beijing Olympics Cancelled" or "Oprah Winfrey Announces Marriage."

Spammers used to flood your inbox with offers of fast cash, sex or free drugs, but these days the savvy computer user has gotten too smart to open them.

"I click on my junk box, delete them all, I don't even look at the names on them," said Cheryl Wood of Greenville.

Now spammers are trying something new -- they're appealing to your inquiring mind, using fake news headlines to lure you in.

Computer users across South Carolina are receiving them. "These news headlines, like 'Jerry Seinfeld announces new movie,' or 'police fire on elderly in Iowa,' sometimes they look like a serious e-mail," said David Virtue of Columbia.

Spammers want you to open the email and click on a provided link.

When you do they plant viruses, worms, or try to get you to provide personal information.

"If they can get you to click, maybe you'll buy, if they can get you to click maybe you'll go to their website and give up your information so that they can use to get your credit card," said GSA Technologies president Phil Yanov.

According to MSNBC.com, the average internet user is getting about 60 of the phony news bulletins per day, most blocked by filters.